WAER Campaign

For this campaign, the client wanted us to come up with ways to increase student involvement and engagement for WAER, A NPR-affiliated radio station located on Syracuse University's campus. 

 

As one of three campus radio stations, WAER was plagued with low student engagement numbers. Our team noticed an opportunity to increase both student listeners and participation for WAER. With the station’s new affiliation to the S.I. Newhouse School of Public Communications, WAER had new resources at their disposal to increase overall campus awareness.